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Pete Maniscalco
  • Work
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Wonder Photo Shop

Design and launched Fujifilm's first fully immersive, retail photo shop in New York City. Includes full retail space, website, social media, advertising and experiential activations around the city.

Fifth Third Bank 5/3 Babies

Born on 5/3 and cute as can be, supported end-to-end program design and execution to deliver big smiles for new parents and massive earned impressions and brand love on an important day for Fifth Third Bank. Over 100 happy families and 73 MILLION impressions.

GE Appliances Star Wars

Integrated multi-retailer campaign to support GE Appliances and their Star Wars partnership. Custom point of sale for all major retailers and independents, supported by national digital media, social, augmented reality and even a Star Wars inspired CGI kitchen set.

Tastykake

Revitalized a century old snack cake brand with an advertising campaign targeting a younger audience. Campaign includes point of sale, out of home advertising, digital and social medias, and experiential.

Malibu 2016

Summer long promotional activation development with creative driving point of sale, on premise, digital and key market activations .

Mrs. Freshley's

Up Your Snack Game is the result of a strategic re-targeting for a growing snack brand. Campaign focused on reaching gen z males, with a focus on gamers.

Jameson

Point of sale creative concepts for year round activation.

Deadbolt Wine

Halloween program for a niche wine brand, meant to entice customers with bold graphics and mysterious story.

Royal Purple

Outperformer was a year long campaign with print and television activation, targeting male gear heads who seek only the best for their vehicles.

Tastykake Social

In-house developed social content. Photography, food styling, illustration and animation created quickly and efficiently to fit adaptable social calendars.

Mrs. Freshley's Social

Animation focused social media targeting gen Z gamers. Unique pixel illustration and animation developed to bring a snack brand to life in an 8-bit theme.

Fujifilm Wonder Photo Shop Social

Photography focused social media that highlights Fujifilm Wonder Photo Shop's products while inspiring consumers to bring their photos to life.

Malibu 2015 Digital

Robust promotional website for Malibu Rum's Summer Beach house. Consumers can bring the beach house to life with food and cocktail recipes, exclusive playlist and hosting tips from a number of strategic partners, or enter to win a trip to one of many beach house experiences in key markets and concert venues.

Malibu Red

Cinco de Mayo concept developed for Malibu Red, rum with tequila.

Deadbolt & Toblerone

Sell-in concept for Deadbolt wine and Toblerone dark chocolate. Building on the bold and mysterious wine brand, with an indulgent pairing occasion.

Torresella

Sell in point of sale, designed to fill a programmatic gap.

Wonder Photo Shop

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Fifth Third Bank 5/3 Babies

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GE Appliances Star Wars

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GE Appliances Star Wars Episode IX Partnership

Tastykake

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Malibu 2016

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Mrs. Freshley's

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Jameson

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Deadbolt Wine

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Royal Purple

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Tastykake Social

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Mrs. Freshley's Social

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Fujifilm Wonder Photo Shop Social

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Malibu 2015 Digital

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Malibu Red

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Deadbolt & Toblerone

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Torresella

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